100% Design


Olympia London, Hammersmith Road
W14 8UX

100% Design

Opening hours:

Wed 19 September: 10:00 – 17:00

Thu 20 September: 10:00 – 21:00

Fri 21 September: 10:00 – 17:00

Sat 22 September: 10:00 – 17:00

Register to visit


This year’s 100% Design will be the most exciting edition in its 24-year history. With brand new features, fresh design talent and the biggest names 
in architecture and design, it is set to be an event not to be missed during London Design Festival.

The new-look 100% Design presents a stellar mix of leading brands including: Established & Sons, Benchmark, Hayche, Dare Studio, Missana and an exclusive showcase from Umbrella Furniture featuring Vitra, Fritz Hansen, Gubi, Verpan, Bla Station, Abstracta, Plus Halle, Edsbyn and Icons of Denmark.

Talks with 100% Design welcomes industry-leading names Thomas Heatherwick, Marcel Wanders, Kelly Hoppen MBE, Yinka Ilroi, Farshid Moussavi, Ini Archibong and more.